Meat Promotion Wales (HCC) is the industry-led organisation responsible for the development, promotion and marketing of Welsh red meat.
HCC’s ambition is nothing less than to make sheep and cattle farming in Wales a global exemplar of how to produce quality food, sustainably and efficiently.
HCC undertakes research and development, shares information and supports training relevant to each part of the supply chain, to ensure the Welsh red meat industry is in a position to improve quality, increase cost-effectiveness and add value to Welsh red meat products across the whole of our industry.
HCC is proudly dedicated to the continued success and development of our network of family farms and the promotion and marketing of Welsh Lamb, Welsh Beef and Porc from Wales.
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HCC is the industry’s “Knowledge House” and this comprehensive encyclopaedia of farming enterprise draws on more than 20 years of across-industry research that will help you to build a more secure, profitable and sustainable business.
It’s home to hundreds of plentiful practical guides, detailed data, top tips, case studies from counterparts, technical advice, UK and International research outcomes, sustainability pointers and cutting-edge industry innovation.